Lesson 7 of 9 · 6 min
From “add me” to a client
A reply that says “would love to join” or “feel free to add me” is the whole point of the previous four lessons, and it is where most people fumble. The person has said yes to something free, in public, and they expect it to arrive.
The first hour
- Reply under the comment, briefly: “Sending it now.” That is visible to everyone else reading, and it shows the ask was real.
- Send a connection request with a one-line note that names the post, so they know who you are when it lands.
- The moment it is accepted, send the thing. The link, the file, the group invite. No preamble, no questions about their business yet.
The next two weeks
Now they are on your list, in your group, or holding your sheet. The job is to be useful again, twice, without asking for anything. If it is a group, that means your own posts in it answer questions people actually asked. If it is a document, that means one follow-up message a week later: “did the sheet help? one thing I would add is...” People buy from the person who was useful three times before asking.
The paid conversation
It starts when they ask, and they ask in one of two ways: a direct question (“do you do this for clients?”) or a problem stated with no question mark (“we tried this and it did not work”). Both are the opening. Answer the question, then offer a short call to look at their specific situation. The call is where the back end from lesson two is sold; nothing before it is.
If you are doing this for someone else
If the group or the sheet belongs to a client and you are being paid to promote it, say so in the comment, in three words: “I work with a group where...” rather than “I’m part of a group where...” Readers in the United States are covered by the FTC’s endorsement rules, which require a paid connection to be disclosed, and readers everywhere can tell the difference between a recommendation and an advert once they find out. The disclosure costs almost no replies. Getting found out costs all of them.
Checked The source is promoting a client’s community while writing ‘I’m part of the group,’ and does not mention disclosure.
The video says the comments are “trying to promote basically a community for one of my clients,” and every example ask is written in the first person as a member. It never says the author is paid to do this. That is the exact case the FTC’s Guides Concerning the Use of Endorsements cover, and it is also just a worse position to be in when a lead asks “wait, is this your group?” The fix is three words.